ABOUT WHY

If the beauty of life lies in the detail, then the jewellery you purchase to honour it should too.

As a brand, Why provides the discerning buyer with meticulously designed and manufactured jewellery straight from Cape Town, South Africa. The simplicity of sterling silver, freshwater pearls, gemstones and diamonds is offset by detailed designs, adding a timeless elegance to the collection.

If your heart is captured by an item, there is the option of it being personalised and produced in precious metals. Why is characterised by simplicity, and when looking a little further, by intricacies and detail.

So when asking why Why?, the answer is simple: Life lies in the details.

That’s why.

OUR PROCESS

SKETCH

DESIGN

CRAFTING

QUALITY

DISPLAY

PACKAGED

MEET OUR TEAM